Lifestyle Branding: The New Marketing Tool You Need to Know

It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that

Old & New : Blending a New Floor with an Existing Floor

When I bought my one bed, one bath condo I knew that it wasn’t going to be my forever home. I was in my late 20’s, single and no kids (other than the dog). Logistically a one-bedroom condo wasn’t going to work long term. To have two people in this home would

Rental Income : Preparing your Home for a Tenant

There may come a time where you decided to turn your primary residence into a rental property. This could be part of a long-term plan (like part of your retirement plan) or maybe comes out of a need. In either case, there are some things you should consider before turning

Visual Merchandising – It’s All About Location

Location, Location, Location.   Usually when you hear this it’s in reference to, well, location. A piece of property, a city, a neighborhood. It’s typically when talking about a residential home or a business’ physical location. In the world of visual merchandising, location is the placement of product within a store. And just like

Designing…Business Processes

KISS – Keep it Simple Stupid Usually we are talking about interior design – colours and space planning – but someone with a design mind is more than just colours and materials. Design is about how something is used. What makes it work and what makes it not. Designing a home floor plan is

2020 Colour Trend Review : How You Can Use It

Disclaimer: we have not been hired by Benjamin Moore. This is strictly the opinions of the author.  One of the things that fascinates me the most about design is how drastically, and instantly, changing a colour can change a space. How a coat of paint can make something feel completely different than

Open Concept Design : Finding the Connection

When asking someone what their dream home looks likes, majority of people will say: “I want to be able to see the everything from the kitchen”   “I want to be able to see right to the back of the house from the front door”  “I want an open concept”  Open concept floor

How to Design a Pop-Up Shop

Over the last few years, online shopping has given traditional retailers a run for their money; changing the way we shop as consumers. Where you once had to find and then go to a store to get what you needed, now it is available at your fingertips and dropped at your

My House is Your House : Short-term Rentals

Short-term rental properties are a growing trend. It offers an easy way to supplement your income and for a relatively inexpensive startup cost. Then with apps like Airbnb and Home Away, getting people to see your rental is right at your fingertips.   Why is this trend spreading?  Let’s be real.

Retail Design: Visual Merchandising 101

When I started my post-graduate career (after graduating from Interior Design) I started as a Visual Manager for H&M. This might seem like a weird entry level job choice for an interior design graduate but, in reality, there are a lot of similarities between Interior Design and Visual Merchandising. You’re