Customizing your store for the people shopping One of the biggest lessons I learned as a Visual Merchandiser in the fashion retail world was that merchandising (design) is very subjective. One person could walk the store and hate this or that. Then a different person can walk the store and love those very things. Sometimes,…
Category: Business Design
Retail Merchandizing – Grab Their Attention
A few years ago there was a lot of talk around the sustainability of brick and motor stores in retail – will online shopping take over? How will brick and motor stores compete? Will physical stores become obsolete? And then COVID-19 hit forcing most retailers around the world to close their storefront doors for months….
The Back-to-School Workspace
This year has been anything but normal. We’ve been told to not hug or visit family and friends. We’ve learned new terms like social distancing, flattening the curve, PPE and social circles were given a whole new meaning. We’ve been though self-isolation and country wide business shutdowns. And one of the most drastic change to normal has been how we work, and now,…
How to Setup a Home Office
As technology advances, so is the way we do business. The days of going into the office every morning, coffee breaks in the lunchroom, are quickly becoming a thing of the past. The reality is, for most companies, staff can work from home with tools like email, Google Hangouts, Skype and other online meeting tools….
Lifestyle Branding: The New Marketing Tool You Need to Know
It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that has a story behind it….
KISS – Keep it Simple Stupid Usually we are talking about interior design – colours and space planning – but someone with a design mind is more than just colours and materials. Design is about how something is used. What makes it work and what makes it not. Designing a home floor plan is not so different that designing…