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Tag: consumer behaviour

January 26, 2020January 25, 2020

Lifestyle Branding: The New Marketing Tool You Need to Know

It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that has a story behind it….

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***Disclaimer***
The topics discusses on this blog have been independently researched, learnt during the Interior Design Program or have been learnt in real world from real world experiences. They are of the opinion of the author, intended to share knowledge and encourage mindful discussions. We do not claim to be register psychologist or claim to have any formal (medical) psyche training.
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