Lifestyle Branding: The New Marketing Tool You Need to Know

It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that

Airbnb Designing – How to Standout in the Market

I was recently planning our summer road trip, and of course, that involved looking for places to stay. Deciding where to stay turned out to be the most challenging part of the whole thing – location, space, the appearance of the room, amenities and of course price. After flipping between