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Tag: retail trends

January 26, 2020January 25, 2020

Lifestyle Branding: The New Marketing Tool You Need to Know

It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that has a story behind it….

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August 20, 2019December 28, 2019

Retail Design: Visual Merchandising 101

When I started my post-graduate career (after graduating from Interior Design) I started as a Visual Manager for H&M. This might seem like a weird entry level job choice for an interior design graduate but, in reality, there are a lot of similarities between Interior Design and Visual Merchandising. You’re just applying them in a different…

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