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Tag: retail

August 17, 2023

Retail Merchandising: Staying Relevant During Season Changes

As we come into August, the retail world is actively launching their back-to-school styles and fall fashions. However, just because the fashion has moved towards fall, doesn’t mean Mother Nature is on the same page. In most cases, this leaves stores full of fresh new merchandise that doesn’t sell because shoppers aren’t ready or needing…

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June 16, 2023June 16, 2023

POV: Plastic Bag Law vs Retail Reality

Here in Canada, our Federal Liberal Government has made it illegal to buy, sell and import “single use” plastic bags. You know the ones we have used for decades, the ones that allow you to easily carry your purchase out of the store? In today’s Canada if you are going to go shopping (whether that…

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December 14, 2021December 14, 2021

Retail Merchandizing – Grab Their Attention

A few years ago there was a lot of talk around the sustainability of brick and motor stores in retail – will online shopping take over? How will brick and motor stores compete? Will physical stores become obsolete? And then COVID-19 hit forcing most retailers around the world to close their storefront doors for months….

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January 26, 2020January 25, 2020

Lifestyle Branding: The New Marketing Tool You Need to Know

It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that has a story behind it….

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November 21, 2019December 28, 2019

Visual Merchandising – It’s All About Location

Location, Location, Location.   Usually when you hear this it’s in reference to, well, location. A piece of property, a city, a neighborhood. It’s typically when talking about a residential home or a business’ physical location. In the world of visual merchandising, location is the placement of product within a store. And just like in real estate, there are…

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September 26, 2019December 28, 2019

How to Design a Pop-Up Shop

Over the last few years, online shopping has given traditional retailers a run for their money; changing the way we shop as consumers. Where you once had to find and then go to a store to get what you needed, now it is available at your fingertips and dropped at your doorstep. The online market place…

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August 20, 2019December 28, 2019

Retail Design: Visual Merchandising 101

When I started my post-graduate career (after graduating from Interior Design) I started as a Visual Manager for H&M. This might seem like a weird entry level job choice for an interior design graduate but, in reality, there are a lot of similarities between Interior Design and Visual Merchandising. You’re just applying them in a different…

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  • Retail Merchandising: Staying Relevant During Season Changes
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***Disclaimer***
The topics discusses on this blog have been independently researched, learnt during the Interior Design Program or have been learnt in real world from real world experiences. They are of the opinion of the author, intended to share knowledge and encourage mindful discussions. We do not claim to be register psychologist or claim to have any formal (medical) psyche training.
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