A few years ago there was a lot of talk around the sustainability of brick and motor stores in retail – will online shopping take over? How will brick and motor stores compete? Will physical stores become obsolete? And then COVID-19 hit forcing most retailers around the world to close their storefront doors for months….
Tag: retail
Lifestyle Branding: The New Marketing Tool You Need to Know
It was about 5 years ago when I sat in front of 3 executives during an interview for a Visual Manager job with a higher-end shoe company when they asked me, “How would you sell our shoes?” My response – “I’d focus on your story…People are more likely to buy something that has a story behind it….
Visual Merchandising – It’s All About Location
Location, Location, Location. Usually when you hear this it’s in reference to, well, location. A piece of property, a city, a neighborhood. It’s typically when talking about a residential home or a business’ physical location. In the world of visual merchandising, location is the placement of product within a store. And just like in real estate, there are…
How to Design a Pop-Up Shop
Over the last few years, online shopping has given traditional retailers a run for their money; changing the way we shop as consumers. Where you once had to find and then go to a store to get what you needed, now it is available at your fingertips and dropped at your doorstep. The online market place…
Retail Design: Visual Merchandising 101
When I started my post-graduate career (after graduating from Interior Design) I started as a Visual Manager for H&M. This might seem like a weird entry level job choice for an interior design graduate but, in reality, there are a lot of similarities between Interior Design and Visual Merchandising. You’re just applying them in a different…